


Available
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As a Product Designer and Software Engineer Learner who believes in process and 'time flies'.
Hi, I Am Melani


HTML

CSS


Artificial Intellegent
Figma

Adobe Photoshop

Adobe Illustrator

Spreadsheet
Featured Project
/ Selected
A curated selection of multidisciplinary projects that reflect my skills in UI/UX, web development, visual design, and digital storytelling, driven by problem-solving and user-centered thinking.
UI/UX
Web Development
Graphic Design
Marketing
Photo Concept
Work Expert-ience
Hands-on experience across digital product development, content strategy,
and data-driven decision making in real business environments.
Internship
Full Time
Freelance
Soon
Past 1 Year
Kementerian Kelautan dan Perikanan
Republik Indonesia
UI/UX Designer
2025 Nov - Present
Lapangbola.com
UI/UX Designer
2024 Sep - 2025 Jan
PSSI Jawa Barat
Graphic Designer
2025 Nov - Present
Designing for
Impact, Profit & Experience
Design is not just about how it looks.
Work at the intersection of product design, business strategy, and eye-catching — creating solutions that are not only usable and beautiful, but also profitable, scalable, and sustainable.
Experience design that supports acquisition and retention.
Revenue-oriented thinking
Feature prioritization by impact
Product-market alignment

Product Strategy
Balancing user needs with business viability.
Conversion-focused flows
Value proposition clarity
Funnel optimization mindset

Growth & Marketing
Balancing user needs with business viability.
Insight-driven solutions
User journey mapping
KPI-aware design execution

Business-Driven UX

Reducing uncertainty before scaling.
Assumption validation
Usability risk detection
Iterative testing strategy

Risk Management

Consistency builds trust — and trust builds growth.
Strategic visual identity
Brand-aligned interface
Cohesive cross-platform experience

Brand & Experience
Design that’s not just beautiful — but meaningful.
Clean, intentional UI
Scalable design systems
Credibility-driven visuals

Aesthetic with Purpose

What I Bring to the Table
I combine business analysis, user insight, and design thinking to turn complex problems into strategic digital solutions that support both user needs and business growth.
Experience Impact
2+ Years Experience
UI/UX, User Research, Market Research, Product & Business Analysis
5+ Digital User Experience Projects
Cross-Functional Collaboration
Worked with
IT Teams
Business Stakeholders
Marketing Teams
Product Analysis
UI/UX Design
UX Research
Graphic Design
Product Design
Business Analysis
6 Key Expertise
Core Capabilities
I combine business analysis, UX thinking,
and product design to create digital
solutions that are both user-centered and
business-focused.
Design driven by
business insight
My Approach
Designing for impact, Profit & Experience
Let's extraordinary
together.
Explore Project
If you're seeking a fast and reliable designer to help you
realize your creative vision, I'm available.
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